Mashable has a great post about the empire of GoPro. Since GoPro is one of the most popular compact underwater video cameras on the market, we thought it was worth sharing. Some items we found interesting:
In its decade of existence, the GoPro doubled in sales every year to become the number one best-selling camera in the world. (Woodman is now a billionaire, with GoPro valued at $2.25 billion).
Not bad for something that started out as a single use 35mm camera.
“Customers make up new ways to innovate with the camera,” Shaikh explains. “People would buy the camera, use it for something we’d never even dreamt of, and we get ideas on how to innovate.”
Having seen quite a few DIY solutions in the scuba diving GoPro market, it’s really interesting to see how they tap the crowd mind. Especially considering the stock housings prior to the HERO3 line were terrible for underwater use, but now the flat port is standard.
Anyway, check out the original article for a bit more information about the multi-billion dollar company we strap to our heads and take underwater.